Bath time, Play time, Anytime!

Made entirely of child-safe foam, these huggable, squeezable, touchable favourites are designed for fun and learning at playtime bath time or anytime

The Soft Shapes range is a brand of innovativeKids. InnovativeKids creates award-winning books designed for everyday play and extraordinary learning, from birth to age 12 and beyond. More than just books, innovativeKids titles are also games, puzzles, and toys—because having fun is the best way to learn, and more fun means more learning. Our products inspire the potential in children around the world by encouraging a lifelong love of reading and learning.