Bath time, Play time, Anytime!

Made entirely of child-safe foam, these huggable, squeezable, touchable favourites are designed for fun and learning at playtime bath time or anytime

The Soft Shapes range is a brand of innovativeKids. InnovativeKids creates award-winning books designed for everyday play and extraordinary learning, from birth to age 12 and beyond. More than just books, innovativeKids titles are also games, puzzles, and toys—because having fun is the best way to learn, and more fun means more learning. Our products inspire the potential in children around the world by encouraging a lifelong love of reading and learning.
 
Bath Stickables - Mermaid
Bath Stickables - Mermaid
Bath Stickables - Mermaid
Bath Stickables - Mermaid
Bath Stickables - Mermaid
Bath Stickables - Mermaid
Bath Stickables - Mermaid

These fun filled sticker sets contain 20 chunky foam bath stickers that float in water and stick to the tub, packaged in a reusable tote-along tube that suctions to the wall!

 

Made entirely of child-safe foam, these stickers are soon to become huggable, squeezable and touchable favorites.

SS21
R 299.00
 
Chunky Puzzle Playset - Busy Little Farm
Chunky Puzzle Playset - Busy Little Farm
Chunky Puzzle Playset - Busy Little Farm
Chunky Puzzle Playset - Busy Little Farm
Chunky Puzzle Playset - Busy Little Farm
Chunky Puzzle Playset - Busy Little Farm
Chunky Puzzle Playset - Busy Little Farm
Chunky Puzzle Playset - Busy Little Farm
Chunky Puzzle Playset - Busy Little Farm

What do the animals say?

A scene with pigs, chickens, a farmer and more pop out for a busy day on the farm

 

Each of these soft foam puzzles has six chunky pop-out pieces that stand up for hours of imaginative play. A tray provides permanent storage for fun on the go or in the bath.

SS15
R 230.00
 
My First Puzzle - Nursery Rhymes
My First Puzzle - Nursery Rhymes
My First Puzzle - Nursery Rhymes
My First Puzzle - Nursery Rhymes
My First Puzzle - Nursery Rhymes
My First Puzzle - Nursery Rhymes
My First Puzzle - Nursery Rhymes
My First Puzzle - Nursery Rhymes
My First Puzzle - Nursery Rhymes

Toddler’s first puzzles made from soft, chunky foam are perfect for play and learning.

 

Each of these fun foam packs contains eight adorable 4-piece puzzles with an early learning-theme. They're simple, easy, and fun—just right for a toddler's first puzzles!

 

With Humpty Dumpty, Jack and Jill, Baa, Baa Black Sheep, and more, the puzzles in this fun foam set feature whimsical illustrations framed by sweet nursery rhymes.

SS06
R 299.00
 
My First Puzzle - Planes, Trains & Trucks
My First Puzzle - Planes, Trains & Trucks
My First Puzzle - Planes, Trains & Trucks
My First Puzzle - Planes, Trains & Trucks
My First Puzzle - Planes, Trains & Trucks
My First Puzzle - Planes, Trains & Trucks
My First Puzzle - Planes, Trains & Trucks
My First Puzzle - Planes, Trains & Trucks
My First Puzzle - Planes, Trains & Trucks

Toddler’s first puzzles made from soft, chunky foam are perfect for play and learning.

 

Each of these fun foam packs contains eight adorable 4-piece puzzles with an early learning-theme. They're simple, easy, and fun—just right for a toddler's first puzzles!

 

Kids will love these action packed foam bath puzzles that are easy for little fingers to build!

SS07
R 299.00
 
Soft Shapes Book - Animals
Soft Shapes Book - Animals
Soft Shapes Book - Animals
Soft Shapes Book - Animals
Soft Shapes Book - Animals
Soft Shapes Book - Animals
Soft Shapes Book - Animals
Soft Shapes Book - Animals
Soft Shapes Book - Animals

Baby's first bath foam book and puzzle.

 

What sounds do these animals make?

Pop out the foam pieces to reveal the animals

SS04
R 250.00
 
Soft Shapes Book - Counting
Soft Shapes Book - Counting
Soft Shapes Book - Counting
Soft Shapes Book - Counting
Soft Shapes Book - Counting
Soft Shapes Book - Counting
Soft Shapes Book - Counting
Soft Shapes Book - Counting
Soft Shapes Book - Counting

Baby's first bath foam book and puzzle.

 

How many animals do you see?

Count them up; you will find ten.

SS02
R 250.00
 
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